Melissa Fink

If customers cannot find your business online, they may never know how good you are. Getting found online means your business appears when people search for your products, services, category, city, or business type. It also means your information is accurate, your brand looks trustworthy, and customers know what to do next. For women-owned businesses, online visibility is especially important. Many women-led brands grow through referrals, relationships, and community support, but they also...

Marketing a small business in 2026 is not about doing everything. It is about becoming easier to find, easier to trust, and easier to choose. The best way to market a small business today is to build visibility across the places people already search: Google, social media, directories, maps, reviews, email, and AI-powered search results. A strong marketing strategy helps customers understand who you are, what you offer, where you serve, and why they should choose you. For women-owned...

Supporting women-owned businesses doesn’t require a big budget or extra time. It starts with small choices you’re already making—where you buy, who you hire, and who you recommend. Here are nine simple ways to support women-owned businesses in Atlanta (and beyond). 1) Choose women-owned when you hire services Home services, beauty appointments, photography, coaching—your vendor choice matters. 2) Book direct when possible When you can, book through the business directly. It’s one of the...